Banner Advertisement Design Tips To Help You Get More Clicks

So you’re setting up an ad with the hopes of increasing your sales or your website’s traffic, but before you place that the ad, make sure you have a good banner ad design. Your web banner ad design should be made in a way that it carries out a message that follows all the basic design guidelines.

In our era, online banner ads are one of the most used marketing methods. Small or big named companies prefer using them as they are more affordable, efficient, and effective when it comes to increasing a brand’s awareness.

So it comes down to how you can design and create a web banner that will help you get more clicks and help you increase your brand’s awareness.

Here are 7 Design Ad Tips that will help you get more clicks:

1.       Use The Correct Banner Size

Here are the most successful banner sizes according to Google Adsense:

·         728×90 px

·         300×600 px

·         300×250 px

·         336×280 px

2. Make Sure You Know Where To Place Your Banner Ads

The correct position of your banner on a website is going to play a big role. Make sure you choose a place where the banner does not interfere with the content of the website.

Another great place for your banner ad is on the main page, a great offer along with outstanding content is surely going to help you convert viewers into customers.

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3. Maintain Order

Your banner ad needs to have a design that maintains order. Make sure your banner has the right balance, this means your content and design should go along with each other.

Try to add something that will help increase your brand awareness. You can add your telephone number, email, a short message, or the logo of your company. If you have a great balance in your banner, it is a no brainer that people will click on your ad.

4. Don’t Overdesign

Do not overdesign, and make sure to keep your content and visual simple and easy to understand. Not everyone is going to read the entire thing written on your ad, so you would want to make something that is eye-catching and simple at the same time.

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5. Make Everything Is Readable

Make sure your headline and content are readable. Adjust them in a way that the first thing a viewer would see is your headline.

Tip: Do not use font sizes that are smaller than 10 unless you are writing you copyright message below the banner.

6.  Use A Bold Call To Action Button

A bold call to action can help you in 2 ways.

1.       It makes reaching out to you better and faster

2.       It increases the conversion rate of your ad

The best place to add your call to action the button is the lower sides of your banner.

7. Choose High-Quality Images

You wouldn’t want to use a low-quality the image on your banner. You need a high-quality picture that can attract viewers. Also, make sure to keep the picture relevant to your ad.